Roofing
Roofing is a big decision made by nervous people, often right after a storm, when every roofer for three counties is suddenly advertising. The profile that gets the call is the one that looks local, established and busy with real jobs. This keeps yours looking that way.
Most roofing searches are either repair, like 'roof leak repair' or 'shingles blown off', or replacement, like 'roof replacement' or 'metal roofing', and both surge after hail and high wind. Replacement buyers compare several companies over days or weeks. Repair buyers want someone who'll come and look this week.
Trust is the whole game. Homeowners have heard about contractors who turn up after a storm and vanish, so they look hard at the reviews, at whether the company answers them, and at photos of finished roofs in their own area.
Roofing jobs often mean long drives. The widest grid shows whether you're visible in the towns you actually work in, not just around the office.
Finished roofs, tear-offs and crews on site are exactly what a nervous homeowner wants to see. Your crew sends photos from the job through the upload link, and they reach your profile a few each week.
A roofing job ends with a homeowner who can see the result from the street. The QR code on the final paperwork makes asking easy, and every rating goes to Google, which is where a doubtful buyer looks.
Choose the 26-mile grid if you travel far for work, and the map shows the towns where you're known and the ones where you don't appear for 'roof replacement'.
After a storm the map fills with new names. The competitor list shows who consistently outranks you across your area, how their reviews compare, and which of them keep gaining.
Also working on your profile: Profile optimization, Google Business posts, Reporting and the assistant. Agencies also get white label and client dashboards.
The first month sets a baseline across your whole service area and gets your description and services right. If your gallery is thin, that will be near the top of the audit's list.
Over the months that follow, the profile fills with finished jobs and answered reviews. That's the evidence a replacement buyer weighs, and it builds whether or not there has been a storm.
When a storm does come through, you aren't starting from nothing. The profile is already active, already reviewed, and already showing local work.
Posts are written on your schedule from your services, the season and your job photos. It won't invent storm news; if storm repair is on your service list, it can write about that.
Yes. The widest grid is 26 miles across with 169 search points, which suits a company that travels for work.
No, and it's not worth wanting to: filtering reviewers breaks Google's rules. Every reaction on the review link leads to Google. You can add a private feedback form, but the customer is still offered Google after it.
No. This works on your Google Business Profile and nothing else.
Tell us which business. We run the audit and send you what we find.