Plumbing
A lot of plumbing work starts with a panicked search on a phone and ends with a call a few seconds later. The customer rarely scrolls. This is about making sure your profile is one of the few they see, across the whole area you cover, and that it gives them a reason to call you.
Plumbing searches come in two kinds. There's the emergency, a burst pipe, a backed-up drain, no hot water, where someone calls the first credible name on the map. And there's the planned job, a water heater replacement or a repipe, where they compare reviews and prices first.
For the urgent ones, where the customer is standing decides a lot. A plumber can dominate the map around the shop and be missing on the far side of town, which is exactly where a company that drives to its customers needs to be seen. Paid Local Services ads often sit above the map for these searches too; this doesn't touch ads, it works on the free listings beneath them.
What tips the call is usually reviews that mention speed and honesty, a working phone number, and a profile that says plainly which jobs you do and where.
Track 'emergency plumber', 'water heater repair' and 'drain cleaning' as separate keywords, because you'll rank differently for each. The grid shows where across your service area each one is being won by somebody else.
Calls are the number a plumber cares about, and the Reports screen shows the calls Google recorded from your profile, beside direction requests and website clicks, compared with the period before.
Reviews that say you turned up fast are your best salesman. Each gets a reply drafted in your voice, and any review at the bottom of the scale waits for you personally before a word is said.
The audit shows whether your profile actually lists the jobs people search for. If your service list says 'plumbing' and nothing else, that's the first thing to put right, once you've confirmed what you do.
Also working on your profile: Google Business posts, Photo publishing, Competitor tracking and the assistant. Agencies also get white label and client dashboards.
The first scan shows you the honest starting point: which searches you appear in, and where in your area you vanish. Because distance counts, the usual picture is strong near the shop and weaker at the edges.
Within a couple of months the profile looks alive: a description that names your services and towns, regular posts, replies under every review, and photos from real jobs. The calls figure in the Reports screen is the thing to watch, month against month.
Rankings at the far edges of your area are the slowest to move. The map makes the progress, or the lack of it, plain either way.
It can't promise a position, and nothing honest can. It makes your profile complete and active, and shows you, point by point, where you appear for 'emergency plumber' and where you don't.
No. This works on your free Google Business Profile and the map listings, not on paid advertising.
Yes. The Reports screen shows the calls Google recorded from your profile for the period you pick, with the change against the one before. It can't tell you which calls became jobs.
No. If you go to your customers, the rank grid is centered on the point you choose during setup rather than on an address, and it covers the area you actually work in.
Tell us which business. We run the audit and send you what we find.