Searches name the treatment: lip filler, laser hair removal, microneedling, chemical peels, wrinkle relaxers, body contouring. Each has its own set of competitors, and a profile that names the treatments you actually offer gets considered for more of them.
Clients research before they book. They read reviews for results, comfort and whether the injector listened, and they look closely at the gallery. Many treatments are personal, and clients notice how discreetly a spa responds in public.
Claims about results are the sensitive part. A post or a reply that overstates what a treatment does can cause a clinic trouble it doesn't need, which is exactly why nothing should go out unread.