Feature
Google shows your recent posts right on your profile, and an empty feed suggests nobody's home. This writes the posts for you, about your real jobs, your real services and the towns you work in, and holds every one until you've read it.
Each post is written from what the product knows to be true about you: your business name and trade, the towns you serve, your confirmed services, the keywords you track, the time of year, and the details your crew entered when they uploaded a job photo. If you have a current offer on file it can write about that. If you don't, it won't make one up.
It rotates between kinds of post: a finished job, a spotlight on one service, something seasonal, a question customers often ask, a general update, and an offer when there is one. It won't queue two of the same kind together, and it's told not to repeat the topic or the opening line of a recent post.
Every post takes your least-used photo, if you've uploaded any, and a button such as Call or Learn more that points to your website. Drafts are written at ten in the morning your time, and never more than one post goes out on the same day.
An active profile looks like an active business. A customer comparing three companies on a phone will notice which one posted last week and which one last posted two years ago.
Posting is the easiest job in the world to stop doing. It never feels urgent, so it slips after the first busy month. Writing the posts on a schedule means the feed stays alive through the busy months too.
Three times a week by default, or anywhere from once to seven times, a new post is drafted at ten in the morning local time.
Each draft sits in the Content screen under Needs approval, and in the task list on your Dashboard.
Edit the wording, the button or the publishing date, ask for a rewrite, or reject it. If you edit a post you had already approved, it goes back to waiting for approval.
Approved posts publish to your Google profile, one a day at most, with one of your photos when you have one.
Approve them. By default nothing is published until you do, and there's no email reminder yet: waiting posts show on your Dashboard and in the Content screen.
Feed it photos from real jobs. A post showing work you actually did says more than one without a picture, and the product only uses photos you've uploaded.
If you come to trust the posts, you can switch them to publish without approval. That's a decision you make; it's never where it starts.
At first, yes. Once you've seen a few weeks of posts you can switch posts to publish on their own. That switch only covers posts.
Your finished jobs, individual services, the season, questions customers commonly ask, general news, and offers you actually have. They're written about your business and the towns you serve, from the services you've confirmed.
Yes. You can edit the text, the button and the date, or ask for a rewrite. Edit one you'd already approved and it waits for approval again.
Three a week by default. You can set anything from one to seven, and no more than one publishes on any single day.
The post goes out without an image rather than with a stock one. Uploading pictures from your jobs gives the posts something real to show.
Tell us which business. We run the audit and send you what we find.