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OneViewPro vs hiring a marketing agency
A good agency is worth what it costs. But a Google Business Profile is often a small line in a large retainer, and small lines get done when there's time. This compares the two honestly, for the Google profile part of the job.
A marketing agency, fairly
What it does well
- A good agency brings someone who knows your market, and judgment a tool doesn't have: which services to push, which neighborhoods to target, how your Google profile fits with your website and your ads.
- It can handle everything, not just Google: your website, paid ads, social media, print. If you want one team running all of your marketing, that's something this product doesn't do.
- You get someone to call. For many owners, a named person who takes responsibility is well worth paying for.
Where it falls down
- Your Google profile is often a small line in a big retainer, and the posts and replies arrive in bursts rather than every week.
- The work can be hard to see. A monthly report that says 'optimized your profile' is difficult to check, and a single average ranking hides where you're actually visible.
- Everything runs through them. Changing a post or answering a review can mean an email and a wait.
What OneViewPro does instead
It does the recurring Google Business Profile work itself, on a schedule, and shows you every piece of it. Posts and replies wait in your queue by default, and the Reports screen shows Google's own figures for calls, direction requests and website clicks.
Rank tracking maps your position from dozens of points across your area every month, so what changed is something you can see for yourself rather than take on trust.
The features behind this
When the alternative is the better choice
If you need your website, ads and social media handled as well, or you want strategy and a relationship more than a tool, an agency is the better fit. Plenty of agencies do Google profile work well; the questions worth asking any of them are how often they post, who replies to your reviews, and how they measure your ranking.
Questions
Is this a replacement for my agency?
For the Google Business Profile work, it can be. For websites, advertising or social media, no: it stays on your Google profile.
My agency already sends a monthly report. What's different?
You can open the Reports screen whenever you like and see Google's own numbers, the rank maps point by point, and the list of work actually published. Nothing is summarized on your behalf.
Can my agency run OneViewPro for me?
Yes. Agencies can run it for their clients under their own brand, and you'd get a login to see your own results.
Do I need to be technical?
No. You approve what it writes, send in photos and ask customers for reviews. Beyond a short setup there's nothing to configure.
See what is holding your profile back.
Tell us which business. We run the audit and send you what we find.