HVAC
HVAC demand arrives with the weather. The first hot week floods the phones with air conditioning calls, and the first cold night does the same for furnaces. The companies that get those calls are the ones already visible when the searches spike. This keeps your profile working through the quiet months so it's ready for the loud ones.
Searches swing with the season: 'AC repair' and 'AC not cooling' in summer, 'furnace repair' and 'heat pump not working' in winter, and tune-up searches in the weeks either side. A profile that only talks about one half of the business is invisible for half the year.
The competition is often crowded: several local outfits, a franchise or two, and paid ads above the map. When everyone's phone is ringing, the profiles that rank are usually the ones kept up through the shoulder months, not the ones scrambled together in July.
Customers choosing an HVAC company read reviews for reliability and for whether the technician explained the problem. Replacements get compared carefully; repair calls go to whoever looks trustworthy and can come soonest.
Seasonal posts go out on schedule, tune-up reminders before summer and before winter, and posts about the jobs you just finished. They're written from your confirmed services, so a heat pump post only appears if heat pumps are something you do.
In a crowded market it pays to know exactly who's taking the searches. The Competition screen shows which companies outrank you most often, how their reviews and photos compare with yours, and, month on month, who's pulling ahead.
Track the summer and winter searches as separate keywords. The maps show whether you're visible for 'furnace repair' across your area before the cold arrives, not after.
A peak season can bring a rush of reviews in a few weeks. Having every reply drafted lets you keep up, and anything under four stars waits for you to look at it.
Also working on your profile: Profile optimization, Photo publishing, Reporting and the assistant. Agencies also get white label and client dashboards.
The first month gives you a baseline, an audit and a first run of posts for whichever season is coming. The competitor list shows who you're really up against across your area.
Starting two or three months before a peak season is the sensible timing: the profile has time to fill out with posts, photos and answered reviews before the searches arrive. Starting in the middle of a heatwave still helps, just from a standing start.
Over a full year you end up with maps for each season's searches, and a competitor list showing who gains ground in the busy months and who fades.
Yes, as long as both are on your confirmed service list. Seasonal posts follow the time of year, so the emphasis shifts as the weather does.
It shows you where they win and by how much, on rating, reviews and photos, and it keeps your own profile complete and active. Whether that's enough to pass them depends on the size of the gap, which the Competition screen puts in front of you.
Only what's already in your confirmed services or your current description. If your description says you're a dealer for a brand, a rewrite has to keep that; it won't add a brand you haven't told it about.
A couple of months before your busier season, so the profile is active before the searches spike. Any time beats the week the phones start ringing.
Tell us which business. We run the audit and send you what we find.